The art hub in the World Heritage Site, Georgetown: a case study of creative sector entrepreneurship in the context of gentrification

This research examines the role of an art organisation, which operates largely as a social enterprise, in responding to the issues of gentrification and the resulting displacement of communities embodying the local culture in Georgetown, Malaysia. The case study art hub has developed into an internationally acclaimed space for innovative ventures including an art gallery and units for arts, craft and food entrepreneurs. The research method includes first stage questionnaire and in-depth interviews to understand the managing strategies and innovation practices. With their innovative business strategies, the art organisation forms an extended network with the local art community and is positioned as the focal point in a mini entrepreneurial ecosystem. Through the case study in Georgetown, Malaysia, the research contributes to the understanding of the strength and challenges of innovative social entrepreneurship for cultural and creative organisations.