A purely power-space association without spatial and strategic biases.

Abstract Previous studies have shown that powerful and powerless concepts are metaphorically associated with top and bottom spaces respectively. However, this association might be contaminated by spatial and strategic biases due to the involvement of spatialized stimuli or responses. It is unknown whether power by itself can automatically activate spatial representations. To eliminate spatial and strategic biases, Experiment 1 separately presented power and spatial stimuli at the center of the screen, and participants had to classify power words and HIGH/LOW labels (Experiment 1a) or indicate up/down arrows (Experiment 1b) using a single key and follow different response rules that were combined with a Go/no-go task. Experiment 2 replicated the non-spatialized design but used an implicit power judgment task. Based upon the non-spatialized method, the results provide the first evidence that a power-space association effect still exists when eliminating spatial and strategic biases, revealing the nonconscious spatial nature of power.