Edu-entretenimiento y mercadotecnia de experiencia con niños como estrategia para la divulgación de ciencia y tecnología

The current labor market, demands professionals in the future with  hard sciences tools, new technologies, social networks, languages ​​and with the capacity to coordinate and manage, so it is important to give a new social context to the generations that now in a  school environment, that could shows Science and Technology, in a fun way that lead them to imagine in a university career. General trends show that learning from experiencies through the integration of games, such as being as a professional, using play techniques, skills and knowledge change the context in which the child develops, could changes their aspirations, using Edutainment marketing experience it is possible to generate changes in aspirational behavior or social appropriation and make a better choice that allows them to develop in this otherwise changing world. The present proposal aims to integrate the communication strategy for social change called Edutainment and the marketing experience with the purpose of contributing to the main aspects of the dissemination of science and technology based on the knowledge of the professions offered within the Universities and thus give guidance to children in an early age in the choice of a professional career.