ABORDAGEM DO DESIGN EMOCIONAL: UM ESTUDO DE CASO COM BARBEADORES DESCARTÁVEIS

In this research, the objective was to identify the emotional perception that everyday products can bring to their users. Disposable razors were chosen for they are present in everyday life of most people and have a good level of interaction with the user. The study included 22 adult men and users of disposable razors were used 10 products with different characteristics. Subjects rated the product through a Semantic Differential scale, which was structure with 17 pairs of bipolar adjectives and analyzed by Factor Analysis. The results showed that the positive and negative factors were concentrated predominantly in two products and structural elements [the number of blades, for example] as well as product design have influence on individual preference. Index Terms - Emotional Design, Disposable Razors, Semantic Differential.