Propagace energetického nápoje skrze digitální influencery během koronavirové pandemie

The bachelor thesis deals with the issue of energy drink promotion. Propagation takes place through digital influencers during the global pandemic of the SARS-CoV-2 viral disease, also known as Covid-19. This pandemic has influenced classical promotion and also consumer behavior, so the work tries to discuss promotion in the digital world through digital influencers.