Media Governance, state Subsidies and Impacts on Regional Press and Radio

Similarly to what happens in other European countries, Portugal has been feeling the need to rethink its public state subsidy scheme to media. In this context, this paper presents an analysis of the impacts arising from the provision of such subventions in local and regional media, questioning if the state support system is adequate to the business reality and contributing to improving it. Hence, this work reflects regional realities in the national context, being also, in a greater scale, a mirror of the models prevalent in Europe, a continent marked by significant state intervention. This study also establishes a diverse set of information, including an intensive collection of empirical data on the impact of direct incentives on the companies’ performance, product quality, market competitiveness and pluralism of voices in the regional and local information market, based on a case study on the Portuguese state support system and the analysis of 21 local and regional media companies. In fact, the results of this research point out that, although these incentives are considered by the affected media companies as very important, having positive impacts regarding the improvement of journalistic products (such as online presence on the Internet), maintaining human resources and promoting the pluralism of voices; they do not seem to be adequately efficient to provide a sustainable growth in local and regional media.