"Here comes Santa Claus": what is the evidence?

: The purpose of this article is to examine the strength of evidence regarding our holiday Santa Claus (SC) practices and the opportunities for new descriptive, correlation, or experimental research on SC. Although existing evidence generally supports SC, in the end we may conclude, "the most real things in the world are those that neither children nor men can see" (Church, as cited in Newseum, n.d.).