The ethnic preferences of Zulus and the role played by attitudinal patterns or images

We conducted this investigation among 3,363 Zulus who responded to attitudinal surveys in 1979, 1982, and 1987. Our aim was to determine the attitudes of the respondents toward their own population group and toward other ethnic groups based on positive/negative feelings and preferences. The results, using a semantic differential analysis, indicated that the respondents placed the different population groups in the following order of preference: Zulus, White English speakers, Sothos, Indians, so-called coloured people, White Afrikaans speakers, and that this preference order was largely based on language rather than on race. The ethnic attitudes of the respondents explained most of the variation in their attitudes toward specific population groups