High-Literate and Low-Literate User Interaction: A Comparative Study Using Eyetracking in an Emergent Economy

The information technology including, increasingly, the services offered to citizens, this necessitates the development of web pages accessible to everyone, regardless of education level. Whereas a significant portion of the Brazilian population is within the low literacy profile, the objective of this research was to analyze the different forms of navigation among users of high and low literacy. Data were collected through user testing through eye tracking. The experiences of interaction were performed from two tasks initiated in the Google search engine and completed in two popular sites. At the end, some suggestions were proposed interface improvements.