Histórias de cultura. O poder do Storytelling em destinos de Turismo Cultural

Cultural tourism in which Storytelling is an important part of is increasingly relevant these days. Not only because it´s an unique product, but also because it fills the gap between residents and tourists, bringing them closer together in a way that traditional tourism would never be able to do. However the existing information about this subject is still scarce, particularly in the tourist industry. This paper aims to present a conceptual review on Storytelling, as well as to show its importance to tourism.