Study on Building Eco-Industrial Park Brand Series

With the universality of transnational business model and the development of enterprise brand globalization, for the enterprise competition, the development will be gradually from products competition to brand competition, and finally, the competition will focus on brand series. In this article, firstly, it will give an in-depth discussion to the conception of brand system .Then, it will discuss the definition, model and evaluation index system of eco-industrial park brand series. Finally, it will discuss the build strategy of eco-industrial park brand series.