STRATEGIC MANAGEMENT AND ITS COMMITMENT TO ACQUIRE BUSINESS EXCELLENCE THROUGH CONTINUOUS IMPROVEMENT

HIS research paper is an effort to recognize the key organizational structural practices which if approved and applied could prove tremendously effective in driving the organizations to attain business brilliance and excellence. Continuous Improvement needs to be practiced throughout the organization from management to employees under control and leadership. A practical and strategic tactic engaged by the executives in a best way for the growth of an organization and business attitude using continuous improvement as proved in the case study of Corus. Companies are usually familiar with the worth of continuous improvement (CI) in refining the performance; some have yet to improve the systems to guarantee that the efforts of the CI are intensive on concerns of strategic importance to any firm. Indeed, as documented in operations management, CI events can have an important influence on the expansion of strategy as well as its application that would probably lead toward business excellence. CI has strong relationships with TQM along with its elements to gain excellence. Further there is a strong relationship between strategic agility and continuous improvement as it continuously regulate and adapt strategic way in essential business, as a function of strategic ambitions and changing circumstances, and make not only new product and services, but also new business models and innovative methods to cope with external environmental factors and create worth for a firm.