A STUDY ON THE VOICE OF CUSTOMERS WITH SPECIFIC REFERENCE TO BATH SOAP USERS IN CHENNAI, TAMILNADU

The Study is focused on measuring the awareness level of voice of customers, level of understanding about the concept of voice of customer and also to identify the importance of various parameters that influences the customer’s voice of bath soap users. The study is carried out in Chennai city. Exploratory and Descriptive research designs are used. Non-probability method of convenience sampling is used. A sample of 200 Questionnaire survey is conducted with the customers in South Chennai, North Chennai and Central Chennai. The hypothesis are framed based on the objectives of the study and are analyzed by using percentage methods and chi-square tests. It is found that more number of male customers are interested to express their view than the