Demographic variables and Online Customer Experience of Educational Websites users

Abstract This research study the the influence of gender and family income on online educational experience dimensions in the Indian context.. The instrument used consisted of twenty items and demographics variables. Changes in demographic variable affect the online education experience of the user’s dimension. Based on results the significant changes are identified and interpreted. Changes concerning demographic variables were observed in the factors of online user experience. The changes were most significant for the dimension: pragmatic-pleasurable experience and hedonic & exhaustive experience.