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Perceived value drivers of customer loyalty in an emerging market
Perceived value drivers of customer loyalty in an emerging market
2013
Viltė Auruškevičienė
Neringa Ivanauskiene
Laura Šalčiuvienė
Keywords:
Marketing
Loyalty business model
Brand equity
Customer retention
Customer equity
Emerging markets
Customer advocacy
Business
Public relations
value drivers
relationship equity
Correction
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