UX Engagement and Interaction

People encounter diverse ICT products, from social environments to formal environments. However, the engaging experience with each product differs from user to user. Many studies that have been done on the engagement of users with technology differ in what is considered as the user’s engagement. This paper proposes that the emotional, cognitive and behavioural engagement that occurs concurrently with a user’s encounter with technology, constitute the holistic User Experience (UX) Engagement and Interaction. Though conceptually separate, the dimensions for user engagement during the experiencing period are intertwined as such that the measurement approach for a dimension, extends to parts of another dimension. Such considerations could give a more holistic meaning to the measurement of the real engagement that the user has with the product in the experiencing period.