Using Possibility of QFD Method for Development of the “Ready-To-Go” Package

Although quality function deployment (QFD) is mostly used in the development of new products, the methodology is equally varied and applied as a packaging design/development tool. Since the demands of the market, i.e. users are constantly changing, the designers of all products, including packaging food designers must implement the introduced requirements into the design of their products. The aim of this paper was to explain the QFD method, the mode of its operation and implementation and its potential for practical application in the packaging design process, as well as highlighting all the advantages and disadvantages of this method. The goal of the implementation of the QFD method during the development of the packaging is to find out exactly what the user expects from the packaging, i.e. customers’ voice transforms by means of this method into new products that really meet their needs. It can be concluded that the application of QFD methods can reduce the length of the product development cycle, in this case the packaging, while simultaneously improving the quality and marketing of products in the market.