ECO-TECH FASHION: RATIONALIZING TECHNOLOGY FOR SUSTAINABLE FASHION:

At first thought, technology and sustainable fashion might appear to hold contrasting ideals; Technology is essentially the prime enabler that allows sustainable fashion to thrive and develop today. The role of technology within the sustainable fashion realm is broken into two main areas: the physical manifestation of sustainable fashion garments, and the digital domain., hence this study is about rationalization of technology to achieve positive change. It is aimed at the use of waste denim clothing and treating with special kind of finishes and surface ornamentation. The objectives of this paper are application of laser technology, styles of digital printing, discharge printing, ombre, and grinding process and create sustainable fashion products. First and foremost a survey is conducted to understand the market and consumer tastes and preferences.. The designs of garments, accessories are created in various styles and patterns. Further for the surface ornamentation, treatment, and finishes, technologically advanced machineries and apparatuses are used on the procured raw materials. Stringent care is taken to regulate that these are sustainable, eco friendly and do not harm the environment. The garments area reconstructed in various styles according to trend. Once the new products are finished a survey for feedback is conducted where it is exhibited to the consumers. Discussions are assessed through the Questionnaires and tabulated in the form of bar graphs and pie charts. This led to the exploration of different methods based on the principle of REDUCE-REUSE-RECYCLE. Eco-Fashion is not a FAD anymore.