THE IMPACT OF INTELLECTUAL CAPITAL ON AUTOMOTIVE FIRM’S PERFORMANCE – CASE STUDY

In the knowledge economy, company’s activities are more based on intellectual capital than on financial capital. Therefore, well understanding and quantifying the impact of intellectual capital represents a prior necessity of firms’ policy formulation. This paper presents the first results of a more developed empirical study, which has the purpose to determine the impact of intellectual capital on automotive industry’s performance. The research is based on an adapted form of value added intellectual coefficient (VAIC) and is using data collected from the annual reports of the main competitor on the Romanian automotive marketplace. The findings highlight the influence of IC on four performance indicators and the results from the paper could help the company to develop strategies in order to obtain long-term competitiveness advantage.