A Tentative Study on the Psychological Mechanism of the Formation of Social Mentality and Its Effect

This article explored several theoretical questions in the study of social mentality.To begin with,it demonstrated the characteristic of "shared reality" of social mentality.Next,it brought forward the theoretical model of social mentality ——upward model,downward model,and interactive model ——and elaborated the important variables concerned in the interactive model of social mentality,such as "social identity","emotional contagion","de-individuation","de-personality","guan-xilization","embedization".Eventually,the paper analyzed the core mechanism and psychological effect of social mentality on the basis of the previous analysis.The psychological effect of social mentality includes "convergent effect","majority influence","minority influence","group polarization","group-reference effect","Pygmalion effect".