Os desafios éticos do profissional da informação face à vulnerabilidade dos dados pessoais: uma reflexão a partir da perspectiva brasileira

The challenges and ethical role of the information professional (notably the archivist, record manager and librarian) is discussed to ensure the protection of personal data and to prevent harm to the citizen and the society. The citizen, with the daily use of computerized solutions, began to create a greater amount of traces of their behaviors, which can be interpreted as personal data as they refer directly to their actions and reveal its physical or personality characteristics. Nowadays, these data can be considered as a special kind of commodity at the surveillance market. However, there is still no discussion in Brazil that allows us to situate personal data in a more systematic way as something that is vulnerable to invasive or fraudulent actions