LINGUISTIC PERSONALITY: MULTIPLICITY AND FAKE

The article characterizes lingual personality in terms of aspects of multiplicity and fake. The understanding of lingual personality has recently acquired new interpretations. The notion gains new characteristics and aspects of study as a person appears to constantly undergo changes and transformations. Linguistic, social, political, economic, historical and other factors impact it. Modern lingual personality is a multiple personality that lives in the real world but creates virtual worlds and spaces and manifests itself in different environments. Lingual personality becomes virtual, not real or fake and it is an ‘actor’ and participant in various discourse types. This results in changing its general psychological, linguistic, behavioral, communicative and other characteristics. Fake lingual personality has not been the subject of systematic study yet. Not much is known about the processes of fake discourse production, discourse processing and comprehension which could provide valuable insight into the notions of personality and lingual personality. Modern communication technologies promote the emergence of virtual spaces, “floating worlds”, “worlds of spectacle”, “absent worlds” and “fake reality”. Various ways and channels of communication transform face-toface relationships, develop the domain of “absent presence”, support the presence of “the multiplicity of truth” and thus allow every personality to express itself via linguistic styles and linguistic behavior. Modern personality is involved in various discourse types including creolized ones (advertising discourse, medical discourse, political discourse, mass media discourse, behavioral discourse, game discourse, personological discourse, fake discourse, etc.) which reflect multiple nature of personality and facilitate multivariate manifestation of its linguistic styles, communicative and discursive competences. Transformational processes in turn lead to the integration of alternative worlds which are created with the help of different kinds of codes, to the interaction of people, communities, ethnic groups and their cultures. In these conditions the worlds become quasi-real. In certain cases they turn into substitutes of the “primary” reality. In this context it is essential to focus on “fake” as a realia of existence of modern humanity. FAKE has become an integral part of life. A great number of neologisms and word combinations appear in the media. A great number of things are represented as fake: fake name, food, world, smile, social media, mood, etc. A lot of them deal with a person: fake family, fake life, fake friends, fake personality, fake people; faker, fake maker. Fake linguistic personality is an ‘actor’ of fake discourse; it is a multiple, many-sided, split personality that is able and ready to produce fake discourse, process it and sometimes interact in it. This specific language of deception is oriented to manipulation. Further study of linguistic markers of deception and manifestations of fake is necessary.