Consumer Behaviors Regarding Sustainability that affect Demands Shaping Corporate Social Responsibility Policies in Fashion and Hospitality Industries

The purpose of this research was to increase consumer awareness on sustainability because knowledge is an antecedent to behavioral change. Students in a senior-level, Corporate Social Responsibility (CSR) course attended a virtual lecture to learn about aspects of consumer sovereignty. An assignment was developed to support course learning objectives about socially responsible business practices. Through employment of the theory of constructivist learning and survey research, we confirmed that, collectively, students possess attitude behavior gaps and are influenced by family, social media, and peer pressure – all of which were incorporated into a discussion about consumer sovereignty and pro-environment attitude behavior gap.