Marketing Function Analysis on the Enterprise's Website

During the information era,as the portal and platform of the enterprise in the network world,enterprise website play an important role in such fields as market promoting、 raw material purchasing、personnel recruiting.The paper sums up the marketing function of the enterprise website into these aspects,such as,market research,product and service display,distribution channel expansion,advertisement and brand promotion,public relation and the creation of the enterprise image,customer service and management.