Content analysis of official WeChat of three universities in Chongqing under framework theory

With the penetration of new media technology,We Chat has become the important mobile social tool and the information transmitting platform in university campus. The openings of official We Chat of universities in Chongqing have been springing up. Based on the content analysis of the official We Chat of three universities in Chongqing,in the perspective of framework theory,this paper tries to explore effective strategies to promote the spread of official We Chat content.