Consumer Perceived Risk Associated with Prescription Drugs

Aditi Kare,Suzan N. Kucukarslan,Stephen W. Birdwell

Consumer Perceived Risk Associated with Prescription Drugs

1996

Aditi Kare
Suzan N. Kucukarslan
Stephen W. Birdwell

Consumer perceived risk associated with prescription drugs was evaluated using Jacoby and Kaplan's definition of overall risk as a function of performance, safety, financial, psychological, and soc...

Keywords:

Sedative
Drug
Alternative medicine
Pharmacology
Risk factor
Hypnotic
Risk perception
Medical prescription
Medicine
Antitussive Agent
Consumer Reports Best Buy Drugs

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