Abstract 14230: Women Speak up About Personalized Heart Health Awareness: A Women’s Heart Alliance Research Report

Introduction: Cardiovascular disease is the number one killer of women in the US, yet too few women personalize awareness. In November 2014, the Women’s Heart Alliance (WHA) conducted a nationwide survey to determine barriers and opportunities to personalize awareness the women’s heart health epidemic. Methods: From September 18-26, 2014, a total of 1,011 U.S. women ages 25-60 were interviewed. Fieldwork was conducted online using GfK KnowledgePanel - the only representative panel of the American public. The KnowledgePanel covers 97% of U.S. households. Respondents are selected using random probability address-based sampling; computers and Internet service are provided to respondents who do not have them to ensure fuller representation of the American public. The survey took 15 minutes on average to administer. Final data were weighted by age, region, race/ethnicity, education, and income, according to the March 2014 Current Population Survey. The margin of sampling error for this poll is +/- 3.4 percenta...