On the Differentation and Branding Operation Modes of Higher Vocational Colleges

In face of future competition,vocational colleges shoulder heavy responsibilities for notonly avoiding being the role of "senior technical secondary schools",but also having to struggle out ofthe embarrassing situation of being "the substitutes of universities".The way out is to establishdiversifying notions of running schools,implement the ahead-of-schedule form of cultivating talents aswell as practical teaching modes,and help students transform their roles into working people.Meanwhile,higher vocational colleges must bring in their brand-operating notions,including popularizing schoolbrands,modeling the pricipals’public images,grouping star faculty and spreading campus culture.