Crisis, credibility and corporate history : proceedings of the symposium of the International Council on Archives, section on business and labour archives, 14-16 April 2013, Basel

Foreword by David A. Leitch, Secretary General of the ICA 1. Marking Out the Extremes in Corporate History Stick or Twist? Or: What Has the Company Ever Taught Us? - Jonathan Steffen Business History or Corporate Communication - Professor Clemens Wischermann 2. Novel Approaches in Corporate History: Selected Examples Objective? Me? - Henning Morgen Do the Archivists Have the Right to do History? - By Dr. Lionel Loew 3. Historical Writing: No More Tales of Heroes and Myths! The Application of Social Science Theories in Corporate History - Dr. Thilo Jungkind The Biographer's Power and Private Archives - Professor Birgitte Possing Company history as an opportunity and challenge for university academics: the example of the Gunther Quandt group from the nineteenth century to 1954 - Professor Joachim Scholtyseck 4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap? Between Credibility, Mutual Trust and Corporate Interests: Regional Business Archives as Partners of Historical Research and Economic Business - Dr. Karl-Peter Ellerbrock Don't Waste your Money! Forget a Jubilee Book! - Dr. Thomas Inglin 5. The Global Scale of Corporate History: Changing Expectations in Changing Environments Archives and Collections in the 21st Century: From Drab to Sexy? - Alexander L. Bieri The View from the Ivory Tower: The Academic Perspective on the Strategic Value of Corporate History and Heritage - Paul Lasewicz, IBM Inc. 75 Years of Toyota: Toyota Motor Corporation's Latest Shashi and Trends in the Writing of Japanese Corporate History - Yuko Matsuzaki Bibliography Index