Online shopping convenience and repurchase intention of Mudah.my

The rise of online shopping website has prompted many businesses start to promote their products through online. Mudah.my is one of the online marketplaces in Malaysia where people buy and sell a numerous categories of goods, products, and services including vehicles, properties, electronics, home and personal items, leisure and sport, jobs, travels and others such as food and items for swap among Malaysian individuals and business groups all over the world. This study is conducted to review the relationships between online shopping convenience (namely, access convenience, search convenience, evaluation convenience and transaction convenience) and online repurchase intention among online buyers at Mudah.my. The expected findings are significant to online platform operators to increase their customers purchase intention.