Redirecting hotel management towards greater efficiency in water consumption: a case study

This paper analyses the case of the Hotel Botanico, an establishment located in the north of the island of Tenerife, a mature destination. This hotel has implemented a series of measures, related to its business strategy, aimed at increasing water consumption savings. As a result, it has been proven that, in five years, this hotel has managed to recover 86% of its investment just through the resulting saving on water consumption, as well as achieving indirect impacts by improving its business reputation. This allows us to conclude, in the absence of further studies, that for hotels located in tourist destinations in stages of maturity and decline, the implementation of efficient water use measures ultimately enhances the competitiveness of the hotel company, both directly (cost reduction) and indirectly (improving loyalty).