ROLE OF ORGANISATION LEARNING ON THE ADOPTION OF GREEN INNOVATION PRACTICES AND ITS IMPACTS ON FIRM PERFORMANCE

Organisations with innovation orientation are more likely to implement policies, procedures,practices, and incentives specifically devoted to gathering and disseminating information aboutcustomer and competitor markets to stimulate and sustain innovation (Siguaw et al., 2006). Hence thestudy considers the statements of Calantone et al.,2002; Alegre and Chiva,2008) who points out thatorganisational learning has described as one of the factors that precede innovation and organisationallearning strongly affects innovation (Zohoori et al., 2013). Based on the detailed review of literature,the conceptual paper was prepared with a prime focus to understand the role of organisationallearning in influencing the adoption of green innovation practises and its impact on firm performance