FATORES DETERMINANTES DE PROATIVIDADE AMBIENTAL EM EMPRESAS CEARENSES: ESTUDO DE CASOS MÚLTIPLOS

The aim of this paper is to analyze what are the determinant factors of environmental proactivity in the company cases, testing the model proposed by Gonzalez-Benito (2006). For this study, three companies with ISO 14001 in Ceara state were chosen. Assuming that certification would be a signal of some environmental proactivity, factors were positively identified within the companies. The results of this qualitative analysis of multiple cases confirm the diversity of determinant factors in this small sample and identify that, even with ISO 14001 certificate, there is limited proactivity in two of the companies and characteristics of reactivity (not proactivity) in one.