Personalised Persuasive Coaching to Increase Older Adults’ Physical and Social Activities: A Motivational Model

The overall aim of this research is to develop an adaptive digital coaching system that gives seniors personalized support for increasing physical activity, and promoting participation in social activity and their own care. The main research question is how can different behavioral and motivational factors of an individual be formally integrated into the knowledge base of a coach agent for generating support tailored to the individual’s needs and preferences in a specific situation?