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Fad or Here to Stay: Predicting Product Market Adoption and Longevity Using Large Scale, Social Media Data DETC2013-12661
Fad or Here to Stay: Predicting Product Market Adoption and Longevity Using Large Scale, Social Media Data DETC2013-12661
2013
Conrad S. Tucker
Keywords:
Longevity
Social media
Marketing
Product market
Economics
Actuarial science
Correction
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