Selling Craft and Design: The Cultural and Economic Intricacies of the Contemporary Artisanal Marketplace

This chapter explores the contemporary marketplace for Australian craft and designer maker products as experienced by the makers and mediators in our study. What became clear was the ongoing importance of place—including localness and proximity—to the Australian market. Here emerges a paradox in the current relationship between craft and digital technology. Whereas the whole moment of growth in handmaking is in so many ways a direct result of the internet, with its greater access to materials, skills knowledge and (potentially) markets, it is the value of a face-to-face, hand-to-hand economy, we argue, that is clearly also re-asserting itself here.