AN ANALYSIS OF PRODUCT DEVELOPMENT ACTIVITIES OF AN INDIAN VENTURE

This paper explores the activities involved during Development of the Customer designed based Product of an Indian venture firm of automobile ancillaries. In today's rapidly growing global economy companies need to continuously improve, and innovate their resources. Because customers expect better products and services all the time, organizations have to be creative and innovative. This paper does not only discuss and reviews the definition of product development (PD) and the Seven phases of product development in which all the activities of PD of Indian organization's are involved but also leads to a detailed analysis of product development activities of Indian organization, one which make Fuel injection Pipes.