Merchandising of fashion products

Table of Contents SECTION 1: AN INTEGRATED AND CUSTOMER-CENTERD APPROACH TO MERCHANDISING IN THE FTAR COMPLEX 1. Merchandising-Past, Present and Future 2. Strategic Planning SECTION 2: THE TOTAL PRODUCT: PRODUCT DEMAND, PRICING STRATEGIES AND CHANNELS OF DISTRIBUTION 3. Product 4. Price 5. Positioning 6. Placement SECTION 3: TRACKING TRENDS TO FORECAST FASHION CHANGE 7. Market Research 8. Scanning the Environments 9. People 10. Fashion Forecasting SECTION 4: LINE DEVELOPMENT PROCESS CYCLE 11. Line Concept Development 12. Line Product Development 13. Line Product Management SECTION 5: BUYING-SELLING GUIDE 14. Retail Buyers Prepare for Market 15. Retail Buyers Shop the Market 16. Retail Buyers Translate the Market Findings