Climate Change and Transport Choices: Segmentation Study – Interim Report

This interim report and accompanying dataset outline the findings from the survey conducted to inform the development of the Department for Transport segmentation model of public attitudes to climate change and transport choices. The findings are based on 3,923 face-to-face, in-home interviews conducted between November 2009 and June 2010 with adults (aged 16 plus) living in England. The findings will be a useful evidence source for local authorities and the voluntary, communities and social enterprises sector seeking to develop sustainable transport initiatives. The academic community will also find the report and dataset useful evidence sources for further research and analysis. The report is divided into five main chapters, with chapters 3 to 5 presenting an analysis of transport behaviour and attitudes towards transport by specific modes. The final two chapters (7 and 8) present an overview of the results of the responses to choice modelling (or conjoint) questions and a summary of key demographic factors.