The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

Linn Andersson,Cassandra Thomas

The phenomenon of advertising blindness : A qualitative case study of how a Swedish interior design company tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness

2020

Linn Andersson
Cassandra Thomas

This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through ...

Keywords:

Phenomenon
Bachelor
Blindness
Marketing
Business
Advertising
E-commerce
Interior design

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