DSM as a knowledge capture tool in CODE environment

A design structure matrix (DSM) provides a simple, compact, and visual representation of a complex system/ process. This paper shows how DSM, a system engineering tool, is applied as a knowledge capture (acquisition) tool in a generic NPD process. The acquired knowledge (identified in the DSM) is provided in the form of Questionnaires, which are organized into five performance indicators of the organization namely ‘Marketing’, ‘Technical’, ‘Financial’, ‘Resource Management’, and ‘Project Management’. Industrial application is carried out for knowledge validation. It is found form the application that the acquired knowledge helps NPD teams, managers and stakeholders to benchmark their NPD endeavor and select areas to focus their improvement efforts (up to 80% valid).