McDonaldizing as a Force for Militarizing Okinawan Society

This chapter explores the concept of efficiency in Ritzer’s model as it appears in Okinawa’s gubernatorial election propaganda. The chapter begins with a reflection on central government ideas and plans for increasing efficiency in socioeconomic processes nationwide and narrows to critical analysis of Okinawan applications of efficiency as regards the development of Henoko. Then it explicates gubernatorial election rhetoric and propaganda represented in images, symbols, and textual predictions of the future after the Governor’s so-called 21st Century Vision has been fully realized.