Smashed: drugs and driving don’t work: development of effective advertising materials targeted at 18-25 year olds: final report

Driving under the influence of drugs is a major risk factor for road accidents, yet young drivers have minimal knowledge of the dangers of drug-driving. This project used social marketing principles and feedback from student surveys and focus groups to develop appropriate and effective anti-drug driving messages that target university student drivers. The project aimed to develop high-quality resources to create an awareness, and acceptance, among the target audience - drivers in the 18-25 year old age group - that taking illicit drugs can impair driving ability, and also to reduce participantsr intentions to engage in drug-driving.