Descripción de los elementos visuales de la campaña “Sin Rastros Perdidos” en el período 2015 - 2016 en Redes Sociales a través de un Book Infográfico.

Abstract The project has as objective that. Its is to create an Infographic Book, with information of the Social Campaign “Without Lost Traces”, which was developed in 2015, by a group of design students and the ASFADEC Association, Through the digital network platforms social: Facebook, Twitter and YouTube, with the development of this book. I want to demonstrate the impact the Ecuadorian had with campaign social and how social networks have become a means for the dissemination of this type of campaigns. 6 The elaboration and development of the product, It made to analyze during 12-month ago, when this is realized a record, for knowing the users who interact withing each platform and they reacted by present differents contents like : the images, gifs and videos made. This information is collected with registration form and representation in data, so through infographics the information is shown in a graphic and easy to understand way, this will allow people to know about the campaign process, public interactions and the different recommendations that we should be taken for the development of future social campaigns. Keywords: Communication, Design, Communication Campaign, Social Networks, Book. INDICE.