Ideation Methods: A First Study on Measured Outcomes With Personality Type

The research reported here considers an experiment and subsequent data coding and analysis to extract correlations between personality type and ideation outcome from several methods. This article presents the background theory, research methodology, and empirical results associated with the experiment. The experiment is based on observations of designers developing a real product, and associated assessment tools, where the goal is to correlate the quality, quantity, and variety of design outcomes with respect to personality type. This approach lays the foundation for a tailored ideation method or a suite of ideation methods that takes advantage of the preferences and strengths of individuals. We find that there are significant correlations between type and ideation metrics and that these correlations are supported by related theory from psychology and business management.Copyright © 2014 by ASME