The Digital Strategy of the Andalusian Universities During the Confinement by the COVID-19
2021
The objective of this research is to analyze the publications of Andalusian universities that have had the greatest interaction on social networks Facebook and Twitter from the beginning of the alarm state by COVID-19 to the beginning of the de-scalding. A quantitative and qualitative methodology is used. The results show that there is an evolution in posts, for topics of social interest and current affairs, such as human support, research and development, with the predominant objectives being to inform and inspire the whole community.
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