A Demographic Analysis of Consumer Environmental Attitudes about Liquefied Petroleum Gas in Brazil

During in 1990s, structural reform of the Brazilian economy within the framework of neo-liberal policies brought about a change in the market competition and the purchase behavior of consumers. This study was aimed at identifying the extent to which purchase behavior of Liquefied Petroleum Gas (LPG) consumers reflects environmental concerns. The analysis was based on four demographics characteristics: education level, age, annual income and gender. The study profiled LPG consumer concerns in relation to these characteristics. A survey of 384 LPG consumers identified that a low percentage of respondents knew the meaning of environmental management. Cross-correlation studies demonstrated that such knowledge increases at higher educational and annual income levels and among younger age groups, but it is not influenced by gender in a statistically significant way. Good environmental performance and company risk management are expected by LPG customers, but most don’t take these issues into account when purchasing. The study reveals that environmental demands are just beginning to be a determinant for LPG consumers in Brazil. Education of the consumer is seen an appropriate method for companies to increase perceived convenience and establish credibility.