What Did I Just Tweet?!: The Need to Address Digital Emotional Literacy in Corporate Communications

Digital culture is quickly becoming a saturated term. The vast array of media, platforms, and audiences, all have their own specific languages, rituals, and purposes. Highly targeted and specific markets are ready to digitally engage, but poorly thought-out public relations campaigns, moments of weakness among CEOs and other high-ranking officers remind us we live in a reputation economy (Schawbel, 2011). Using a term like digital culture as a stand-in for such a varied environment establishes boundaries that are fluid and dynamic at best.