Developing New Business Plan to PT. Dinar Segara Logistik

This research is conducted in a warehousing company. The objective of this thesis is to make PT. Dinar Segara Logistik run more structured and to establish the brand identify of PT. Dinar Segara Logistik. Based on the observation and data analysis, it is found that PT. Dinar Segara Logistik must define their future profile, which is able to establish favorable business and financial conditions, and Business Plan is the right answer. There are several steps of idea proposed in this thesis. The first step is analyze the current situation of the warehouse itself and the main problem in current situation found. After that Business Plan must be develop to solve the problem. In Business Plan, there are several steps and documents needed, First step is develop the strategy that include mission, vision, value, strategic analysis, and also strategy formulation. Second step is plan the strategy that include strategy theme, measure targets, and also funding. To fulfill all of the steps, that need several documents such as balanced scorecard and strategy map.