IoT-Based Surveillance for Instant Marketing in Real Stores

The recent boom of e-shops and network-based advertising tools clearly showed the power of new technologies and solutions in the area of trade and marketing. However, so far little attention has been paid to apply e-* systems to real stores and marketplaces. This situation was mainly caused by the lack of efficient tracking tools, equivalent to network-based log analysis, server- and client-side cookies, timing registration and examination, etc. Thus, an efficient implementation of, e.g. a recommendation system or instant advertisement in a real store was quite problematic.